Similarity Search is one of the three ways to search in GOI. Use this method when you already know a reference company and want to find similar ones.
How it works¶
- Switch the search type to Use a similar website (in Advanced mode).
- Enter a company's website, e.g.
bosch.deorvibracoustic.com. - ISTARI automatically analyses the company's public digital footprint and generates a feature-rich company summary.
- That summary is then used to scan our master database and return similar organizations.
This method is ideal for competitive benchmarking, supplier identification, or peer group analysis.
Refining a similarity search¶
Once you've added a reference domain, you can steer the result set with up to three "prioritize" and three "avoid" keywords:
- Add keywords to prioritize — favour companies whose profiles mention these terms. Useful when the reference company has multiple business lines and you care about only one of them.
- Add keywords to avoid — downweight companies that mention these terms. Useful to exclude adjacent industries or irrelevant segments.
Click the + icon next to the domain chip to open the keyword menu, type a keyword and press Enter to add it as a pill. Green pills prioritize; red pills avoid. Remove any pill with its × button.
You can combine similarity search with Location Filters and Other Filters (keywords, organization size, type, and NACE) for very targeted peer group discovery.
See also¶
- Semantic Search — when you have a market description but no specific reference company.
- Keyword Search — when you want exact term matching with no semantic interpretation.