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Website TechStack

See the technical framework of company websites.
Availability: webAI Lead, webAI Insights
What do we measure?
The webAI TechStack agent has been trained by ISTARI.AI to examine enterprise websites in terms of their “technology stack”. A website’s technology stack includes the technologies, applications, and services used to build and operate the website. webAI TechStack thus provides insights into the security, modernity, and performance of a website. In total, nearly 4,000 technologies from approximately 100 categories are identified.
How do we measure?
Our webAI calls up the website of the company under investigation and analyzes the technology stack used there. WebAI thus finds technologies assigned to categories for each corporate website. Thus, a corporate website can also use several technologies from one category, as seen in this example:
‘CMS (WordPress)’, ‘Blogs (WordPress)’, ‘Databases (MySQL)’, ‘Programming languages (PHP)’, ‘WordPress themes (FameThemes OnePress)’, ‘UI frameworks (animate.css)’, ‘UI frameworks (Bootstrap)’, ‘Web servers (Apache)’, ‘A/B Testing (Complianz)’, ‘Cookie compliance (Complianz)’, ‘WordPress plugins (Complianz)’, ‘Font scripts (Google Font API)’, ‘Font scripts (Font Awesome)’, ‘Font scripts (Twitter Emoji (Twemoji))’, ‘JavaScript libraries (jQuery Migrate)’, ‘JavaScript libraries (jQuery)’
How do you interpret the data?
From the lists of found technologies generated by the webAI TechStack Agent, both specific technologies (e.g. “PayPal”, “Apple Pay”) and the superordinate categories (e.g. “Payment processors”) can be determined. For the DACH region, for example, it is possible to find out that around 24,500 of the 28,000 companies that have integrated a technology from the “Payment Processors” category into their technology stack use PayPal.
How do we ensure the data quality?
Like all our webAI agents, the webAI TechStack agent has been validated together with independent subject matter experts. For this agent, ISTARI.AI collaborated with researchers from the Technical University of Munich, who also used information on cryptocurrency payment processors (e.g. Bitcoin) from the TechStack agent in a study on the use of blockchain technologies. The associated study will soon be published as a discussion paper.

TechStack Categories

Category
Add-ons
Number of technologies
  • Shopify apps 135
  • WordPress plugins 125
  • WordPress themes 134
Category
Analytics
Number of technologies
  • A/B Testing 37
  • Analytics 187
  • Browser fingerprinting 5
  • Customer data platform 31
  • Surveys 17
  • Tag managers 11
Category
Booking
Number of technologies
  • Appointment scheduling 43
  • Reservations & delivery 30
  • Ticket booking 1
Category
Business Tools
Number of technologies
  • Accounting 2
  • CRM 34
  • Live chat 93
  • Recruitment & staffing 18
Category
Communication
Number of technologies
  • Email 36
  • Live chat 93
  • Message boards 29
  • Remote access 4
  • Webmail 10
Category
Content
Number of technologies
  • Blogs 28
  • CMS 286
  • Comment systems 5
  • DMS 4
  • Documentation 26
  • Feed readers 1
  • Issue trackers 54
  • LMS 13
  • Message boards 29
  • Photo galleries 15
  • Rich text editors 11
  • Search engines 36
  • Translation 12
  • Wikis 12
Category
Location
Number of technologies
  • Geolocation 13
  • Maps 16
Category
Marketing
Number of technologies
  • Advertising 139
  • Affiliate programs 39
  • CRM 34
  • Content curation 14
  • Customer data platform 31
  • Email 36
  • Marketing automation 128
  • Personalisation 90
  • RUM 27
  • Referral marketing 15
  • Retargeting 14
  • Reviews 34
  • SEO 10
  • Segmentation 7
Category
Media
Number of technologies
  • Augmented reality 9
  • Digital asset management 21
  • Livestreaming 12
  • Network storage 4
  • Photo galleries 15
  • Video players 23
Category
Privacy
Number of technologies
  • Cookie compliance 49
Category
Sales
Number of technologies
  • Buy now pay later 54
  • Cart abandonment 10
  • Cross border ecommerce 12
  • Ecommerce 332
  • Fulfilment 5
  • Livestreaming 12
  • Loyalty & rewards 17
  • Payment processors 96
  • Referral marketing 15
  • Returns 10
  • Shipping carriers 62
Category
Security
Number of technologies
  • Authentication 21
  • SSL/TLS certificate authorities 5
  • Security 50
Category
Servers
Number of technologies
  • CDN 48
  • Caching 13
  • Containers 2
  • Databases 14
  • Hosting 53
  • Hosting panels 9
  • IaaS 5
  • Load balancers 4
  • Operating systems 17
  • PaaS 44
  • Performance 42
  • Reverse proxies 5
  • Web server extensions 14
  • Web servers 84
Category
User generated content
Number of technologies
  • Comment systems 5
  • Content curation 14
  • Issue trackers 54
  • Message boards 29
  • Reviews 34
Category
Utilities
Number of technologies
  • Cryptominers 8
  • Database managers 5
  • Hosting panels 9
Category
Web Development
Number of technologies
  • Accessibility 25
  • CI 3
  • Development 30
  • Editors 18
  • Feature management 3
  • Font scripts 15
  • JavaScript frameworks 69
  • JavaScript graphics 41
  • JavaScript libraries 110
  • Mobile frameworks 7
  • Page builders 72
  • Programming languages 26
  • Static site generator 17
  • UI frameworks 43
  • Web frameworks 80
Category
Other
Number of technologies
  • Miscellaneous 86
  • Recruitment & staffing 18
  • User onboarding 11
  • Widgets 114

TechStack Technologies

webAI_techstack_technologies.xlsx
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Download excel file with all webAI TechStack technologies.
Category (Technology)
Number of firms
A/B Testing (AB Tasty)
1528
A/B Testing (Adobe Target)
6437
A/B Testing (Autopilot)
1072
A/B Testing (Bloomreach Discovery)
428
A/B Testing (BrightInfo)
15
A/B Testing (Complianz)
166797
A/B Testing (Contentsquare)
1190
A/B Testing (Convert)
5085
A/B Testing (ConvertFlow)
686
A/B Testing (Decibel)
433
A/B Testing (Dynamic Yield)
1272
A/B Testing (Estore Compare)
29
A/B Testing (Etracker)
6026
A/B Testing (Freshworks CRM)
989
A/B Testing (Frosmo)
93
A/B Testing (Google Optimize)
29473
A/B Testing (Instapage)
194
A/B Testing (Juo)
6
A/B Testing (Kameleoon)
1040
A/B Testing (Kibo Personalization)
719
A/B Testing (Leaflet platform)
13
A/B Testing (Leanplum)
15
A/B Testing (Neat A/B testing)
8
A/B Testing (Nosto)
976
A/B Testing (Omniconvert)
304
A/B Testing (OneSignal)
8427
A/B Testing (Optimizely)
19115
A/B Testing (Oracle Maxymiser)
312
A/B Testing (Qubit)
57
A/B Testing (Roistat)
121
A/B Testing (SiteSpect)
3642
A/B Testing (Split)
27
A/B Testing (Talkable)
331
A/B Testing (Trbo)
151
A/B Testing (UserZoom)
85
A/B Testing (VWO)
14252
A/B Testing (Yottaa)
614
A/B Testing (Zoho PageSense)
3503
Accessibility (AccessiBe)
9342
Accessibility (Accessibility Toolbar Plugin)
219
Accessibility (Accessible360)
574
Accessibility (Accessibly)
232
Accessibility (AdaSiteCompliance)
108
Accessibility (Adally)
157
Accessibility (Allyable)
47
Accessibility (AudioEye)
58519
Accessibility (Droxit)
1
Accessibility (Enable)
280
Accessibility (EqualWeb)
3843
Accessibility (Facil-iti)
43
Accessibility (Handtalk)
2
Accessibility (HikeOrders)
516
Accessibility (Monsido)
2616
Accessibility (Nagich)
3189
Accessibility (NagishLi)
91
Accessibility (Piman)
2
Accessibility (Pojo.me)
27720
Accessibility (Recite Me)
123
Accessibility (Texthelp)
9
Accessibility (UsableNet)
259
Accessibility (User Accessibility)
21
Accessibility (UserWay)
81065
Accessibility (eSSENTIAL Accessibility)
472
Accessibility (uRemediate)
63
Accounting (Akaunting)
3
Advertising (33Across)
1661
Advertising (AD EBiS)
56
Advertising (ADFOX)
227
Advertising (AcuityAds)
555
Advertising (Ad Lightning)
534
Advertising (AdBridg)
57
Advertising (AdOcean)
404
Advertising (AdRecover)
37
Advertising (AdRiver)
35
Advertising (AdRoll)
24410
Advertising (AdScale)
203
Advertising (AdThrive)
887
Advertising (Adalyser)
253
Advertising (Adcash)
1
Advertising (Adform)
5610
Advertising (Adloox)
10
Advertising (Admixer)
29
Advertising (Admo.tv)
118
Advertising (Advally)
24
Advertising (Advert Stream)
15
Advertising (Adverticum)
208
Advertising (Affiliate B)
59
Advertising (Amazon Advertising)
11379
Advertising (Amobee)
530
Advertising (Aniview Ad Server)
34
Advertising (AnyClip)
10
Advertising (AppNexus)
32709
Advertising (Audiohook)
110
Advertising (Automatad)
35
Advertising (Basis Technologies)
1296
Advertising (Beeswax)
1
Advertising (Broadstreet)
3050
Advertising (BuySellAds)
259
Advertising (Carbon Ads)
57
Advertising (Chitika)
20
Advertising (Cluep)
22
Advertising (Criteo)
19775
Advertising (DTScout)
2036
Advertising (Dealer Spike)
2010
Advertising (Dianomi)
48
Advertising (District M)
13
Advertising (DoubleClick Ad Exchange (AdX))
9947
Advertising (DoubleClick Campaign Manager (DCM))
300
Advertising (DoubleClick Floodlight)
105
Advertising (DoubleClick for Publishers (DFP))
9233
Advertising (DoubleVerify)
121
Advertising (EthicalAds)
14
Advertising (ExoClick)
86
Advertising (Ezoic)
1519
Advertising (FirstImpression.io)
24
Advertising (FreakOut)
61
Advertising (Fusion Ads)
3
Advertising (Geniee)
5
Advertising (Getintent)
4
Advertising (Google AdSense)
98680
Advertising (Google Ads)
284053
Advertising (Google Publisher Tag)
26772
Advertising (GumGum)
170
Advertising (Index Exchange)
496
Advertising (Infolinks)
632
Advertising (Integral Ad Science)
610
Advertising (Internet Brands)
19
Advertising (JuicyAds)
40
Advertising (Kevel)
476
Advertising (Linkedin Ads)
56761
Advertising (LiveIntent)
6963
Advertising (LiveRamp DPM)
156
Advertising (MGID)
148
Advertising (MainAd)
85
Advertising (Marfeel)
422
Advertising (Media.net)
7724
Advertising (Mediavine)
1376
Advertising (Microsoft Advertising)
105987
Advertising (Nativo)
552
Advertising (Nextdoor Ads)
1880
Advertising (Open AdStream)
105
Advertising (OpenWeb)
61
Advertising (OpenX)
9091
Advertising (Optimise)
60
Advertising (Outbrain)
7756
Advertising (Pinterest Ads)
50434
Advertising (Podsights)
700
Advertising (Prebid)
9102
Advertising (Primis)
63
Advertising (Project Wonderful)
51
Advertising (PubGuru)
31
Advertising (PubMatic)
9832
Advertising (PurpleAds)
40
Advertising (Rakuten Advertising)
1126
Advertising (Reddit Ads)
7820
Advertising (Refersion)
3276
Advertising (RevJet)
2
Advertising (Rubicon Project)
2099
Advertising (SHE Media)
215
Advertising (STN Video)
433
Advertising (SabaVision)
3
Advertising (Sharethrough)
117
Advertising (Simpli.fi)
25509
Advertising (Sizmek)
2204
Advertising (Smart Ad Server)
5354
Advertising (Snap Pixel)
2622
Advertising (Solve Media)
1
Advertising (Sonobi)
172
Advertising (Sortable)
66
Advertising (Sovrn)
1017
Advertising (SpotX)
171
Advertising (Sublime)
92
Advertising (TVSquared)
4706
Advertising (Taboola)
8931
Advertising (Tapad)
75
Advertising (Tatari)
141
Advertising (Teads)
5985
Advertising (The Arena Group)
83
Advertising (Titan)
30
Advertising (TrafficStars)
10
Advertising (TripleLift)
485
Advertising (Twitter Ads)
152928
Advertising (Unruly)
39
Advertising (VDX.tv)
295
Advertising (Veoxa)
2
Advertising (Verizon Media)
11
Advertising (VerticalScope)
8
Advertising (Vidazoo)
16
Advertising (Wazimo)
33
Advertising (WordAds)
7895
Advertising (Yahoo Advertising)
344
Advertising (Yandex.Direct)
22
Advertising (Yektanet)
20
Advertising (Yieldlab)
9
Advertising (Zanox)
41
Advertising (Zeus Technology)
5
Advertising (i-mobile)
10
Advertising (snigel AdEngine)
38
Advertising (theTradeDesk)
23987
Affiliate programs (A8.net)
242
Affiliate programs (AWIN)
7796
Affiliate programs (AccessTrade)
36
Affiliate programs (Admitad)
128
Affiliate programs (Affilae)
350
Affiliate programs (Affiliate B)
59
Affiliate programs (Affiliate Future)
195
Affiliate programs (Affiliatly)
1385
Affiliate programs (Affilo)
108
Affiliate programs (Amazon Associates)
4190
Affiliate programs (Booking.com)
672
Affiliate programs (CPABuild)
2
Affiliate programs (Clickbank)
296
Affiliate programs (Digistore24)
398
Affiliate programs (Dovetale)
4
Affiliate programs (Duel)
34
Affiliate programs (FinanceAds)
57
Affiliate programs (FirstPromoter)
296
Affiliate programs (GoAffPro)
3669
Affiliate programs (Impact)
2949
Affiliate programs (JANet)
2
Affiliate programs (LinkMink)
20
Affiliate programs (Moshimo)
525
Affiliate programs (Narrativ)
39
Affiliate programs (Optimise)
60
Affiliate programs (Partnerize)
498
Affiliate programs (PayKickStart)
25
Affiliate programs (Pepperjam)
517
Affiliate programs (Post Affiliate Pro)
1057
Affiliate programs (Pretty Links)
6
Affiliate programs (Rakuten)
1251
Affiliate programs (Refersion)
3276
Affiliate programs (RevenueHunt)
1673
Affiliate programs (Rewardful)
243
Affiliate programs (ShoutOut)
157
Affiliate programs (Skimlinks)
1008
Affiliate programs (Sovrn//Commerce)
5055
Affiliate programs (Tapfiliate)
617
Affiliate programs (Tiqets)
83
Affiliate programs (Tolt)
11
Affiliate programs (Tradedoubler)
507
Affiliate programs (Upfluence)
23
Affiliate programs (ValueCommerce)
102
Affiliate programs (Webgains)
671
Affiliate programs (Webolytics)
2
Affiliate programs (eBay Partner Network)
133
Analytics (51.LA)
5325
Analytics (AT Internet Analyzer)
3850
Analytics (AT Internet XiTi)
156
Analytics (AWStats)
1
Analytics (Ackee)
78
Analytics (Acoustic Experience Analytics)
93
Analytics (Acquia Personalization)
327
Analytics (AddShoppers)
1121
Analytics (Adjust)