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Similarity Search is one of the three ways to search in GOI. Use this method when you already know a reference organization and want to find similar organizations.

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How it works

  • Switch the search type to Use a similar website (in Advanced mode).
  • Enter an organization’s website, e.g. bosch.de or vibracoustic.com.
  • ISTARI automatically analyses the organization’s public digital footprint and generates a feature-rich organization summary.
  • That summary is then used to scan our master database and return similar organizations.
This method is ideal for competitive benchmarking, supplier identification, or peer group analysis.
Once you’ve added a reference domain, you can steer the result set with up to three “prioritize” and three “avoid” keywords:
  • Add keywords to prioritize: favour organizations whose profiles mention these terms. Useful when the reference organization has multiple business lines and you care about only one of them.
  • Add keywords to avoid: downweight organizations that mention these terms. Useful to exclude adjacent industries or irrelevant segments.
Click the + icon next to the domain chip to open the keyword menu, type a keyword and press Enter to add it as a pill. Green pills prioritize; red pills avoid. Remove any pill with its × button. You can combine similarity search with Location Filters and Other Filters (keywords, organization size, type, and NACE) for very targeted peer group discovery.

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See also

  • Semantic Search: when you have a market description but no specific reference organization.
  • Keyword Search: when you want exact term matching with no semantic interpretation.